Marketing & Content skills

Content creation, editorial review, marketing strategy, and acquisition.

Skills in this category

71 skills in this collection

A/B Test Setup

A/B Test Setup: Design a valid marketing experiment. Review the outcome metric, baseline, audience, variant, and traffic estimate and produce an experiment brief with measurement plan.

ThriveMarketing & Content

Ad Creative

Ad Creative: Create useful channel-specific content. Review audience intent, channel format, source facts, and desired action and produce publishable content with a way to assess its effect.

ThriveMarketing & Content

Adoption Review

Adoption Review: Find usage gaps against the customer's goal. Review customer objectives, adoption signals, contract scope, support history, and renewal timing and produce an adoption report and next action.

ThriveMarketing & Content

AEO

AEO: Make a page easier to cite in answer engines. Review the target question, page evidence, entities, and current answer structure and produce an answer-focused page improvement plan.

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Analytics Tracking

Analytics Tracking: Make marketing events and conversions measurable. Review the user journey, event names, tags, destinations, and consent state and produce a tracking plan with tested events.

ThriveMarketing & Content

App Store Optimization

App Store Optimization: Plan a measurable acquisition channel. Review the audience, offer, channel mechanics, budget, and conversion path and produce a channel plan with creative, owner, and metrics.

ThriveMarketing & Content

Brand Guidelines

Brand Guidelines: Clarify a brand or market position. Review target segment, competitor alternatives, customer language, and brand constraints and produce a positioning brief with message examples.

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Business Name Fit

Business Name Fit: Clarify a brand or market position. Review target segment, competitor alternatives, customer language, and brand constraints and produce a positioning brief with message examples.

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Campaign Analytics

Campaign Analytics: Analyze a measurable outcome. Review metric definitions, source data, time window, and baseline and produce an analysis with a decision and its evidence.

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Churn Prevention

Churn Prevention: Improve a customer outcome. Review customer segment, journey, contact history, and outcome data and produce a customer improvement plan with an owner and metric.

ThriveMarketing & Content

Churn Risk

Churn Risk: Identify and investigate credible cancellation signals. Review customer objectives, adoption signals, contract scope, support history, and renewal timing and produce a churn risk register and intervention.

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Cold Email

Cold Email: Create useful channel-specific content. Review audience intent, channel format, source facts, and desired action and produce publishable content with a way to assess its effect.

ThriveMarketing & Content

Competitor Alternatives

Competitor Alternatives: Turn market observations into a useful message. Review customer problems, alternatives, evidence, and ethical constraints and produce a messaging plan with supported claims.

ThriveMarketing & Content

Content Creator

Content Creator: Create useful channel-specific content. Review audience intent, channel format, source facts, and desired action and produce publishable content with a way to assess its effect.

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Content Humanizer

Content Humanizer: Create useful channel-specific content. Review audience intent, channel format, source facts, and desired action and produce publishable content with a way to assess its effect.

ThriveMarketing & Content

Content Production

Content Production: Create useful channel-specific content. Review audience intent, channel format, source facts, and desired action and produce publishable content with a way to assess its effect.

ThriveMarketing & Content

Content Strategy

Content Strategy: Create useful channel-specific content. Review audience intent, channel format, source facts, and desired action and produce publishable content with a way to assess its effect.

ThriveMarketing & Content

Copy Editing

Copy Editing: Create useful channel-specific content. Review audience intent, channel format, source facts, and desired action and produce publishable content with a way to assess its effect.

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Copywriting

Copywriting: Create useful channel-specific content. Review audience intent, channel format, source facts, and desired action and produce publishable content with a way to assess its effect.

ThriveMarketing & Content

Customer Feedback Analysis

Customer Feedback Analysis: Turn customer feedback into product or service signals. Review feedback records, sample context, themes, and outcome data and produce a feedback synthesis with ranked opportunities.

ThriveMarketing & Content

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An agent skill is a folder of instructions, usually headed by a SKILL.md file, that helps an AI assistant perform a specific task. A skill may also include scripts, examples, and reference files.