Landing
When to use
Use this skill for landing when you need to prepare a usable marketing asset. The expected result is a marketing asset with review notes.
Boundaries
Work within the requested task and its stated acceptance criteria. Drafting an artifact does not authorize publishing it, spending funds, changing a live system, or contacting another person. Identify any such action separately before taking it.
Inputs
Inspect the audience, offer, format, brand, and measurable action. Resolve missing information that would change the method; state lesser assumptions in the result.
Method
- Diagnose. Inspect current channel performance, audience signals, format limits, existing assets, and the voice already used.
- Decide. Draft one clear asset and compare it with the brief.
- Produce. Build a marketing asset with review notes from the inspected material; keep assumptions distinguishable from observed facts.
Decision rules
- Adapt the same core message to the channel instead of copying copy across formats. Keep claims and links verifiable.
- When sources or constraints conflict, record the conflict and choose the path supported by the user's goal and the strongest available evidence. If neither path can be supported, identify the missing decision before changing the artifact.
Domain rules
- Match voice, format, and call to action to a specific audience segment.
- Review the draft for unsupported claims, accessibility, and channel constraints.
Verification
Check factual claims and test the asset in its target format. Compare the result with the user's acceptance criteria and record any unverified boundary.
Provide final copy or a calendar entry plus the metric that will show whether the message reached its goal.
Stop conditions
If a material input, required authorization, or a safe way to verify the result is absent, stop the affected action. Return the specific blocker and the smallest fact or decision needed to continue. Do not report an unrun check as passed.
Output
Provide a marketing asset with review notes. Include the decisive evidence and actual verification result. Name any artifact location and unresolved issue that affects its use.