Layout Design
When to use
Use when arranging supplied or planned content into a readable visual composition for a specified medium.
Boundaries
Use Branding to define the identity system, Typography for a type-only decision, and Print Design for production preflight of an established layout.
Inputs
Collect final dimensions, medium, audience, reading distance, content hierarchy, brand assets, required copy, image rights, and export format.
Method
- Rank content by the action the viewer should take. Sketch at least two arrangements that differ in hierarchy or reading path before styling one.
- Build a grid with consistent alignment and spacing. Use type scale, contrast, and white space to make primary, secondary, and supporting information distinct.
- Review the design at actual output size. Check small text, crop, safe areas, responsive variants, and whether imagery or decoration competes with the message.
Decision rules
- If all copy cannot fit legibly, negotiate content priority or format rather than shrinking text below usable size.
- If brand assets conflict with accessibility or reproduction needs, document an approved variant instead of silently changing the identity.
Verification
- A viewer can identify the primary message and next action within the intended viewing time.
- Alignment, contrast, text size, and crop work at the final size.
- Exports use the requested dimensions, format, color mode, and licensed assets.
Stop and handoff
If required copy, dimensions, or asset rights are unknown, present the layout as a draft and identify the decision needed for final export.
Output
Return the design or implementation specification, hierarchy rationale, dimensions, assets used, export settings, and remaining review questions.
