Page CRO
When to use
Use this skill for page cro when you need to improve a marketing page's conversion path. The expected result is a page revision with experiment hypothesis.
Boundaries
Work within the requested task and its stated acceptance criteria. Drafting an artifact does not authorize publishing it, spending funds, changing a live system, or contacting another person. Identify any such action separately before taking it.
Inputs
Inspect traffic source, user intent, page content, and current conversion rate. Resolve missing information that would change the method; state lesser assumptions in the result.
Method
- Diagnose. Map the audience's need, awareness level, competing alternatives, offer, proof, channel, and intended conversion.
- Decide. Align headline, proof, and call to action with one visitor goal.
- Produce. Build a page revision with experiment hypothesis from the inspected material; keep assumptions distinguishable from observed facts.
Decision rules
- Build one message hierarchy: promise, supporting evidence, objection answer, and call to action. Avoid claims without proof.
- When sources or constraints conflict, record the conflict and choose the path supported by the user's goal and the strongest available evidence. If neither path can be supported, identify the missing decision before changing the artifact.
Domain rules
- Trace every factual claim to evidence and match the message to the intended channel.
- Define the conversion action and a metric before treating a campaign as complete.
Verification
Test the proposed change against a defined conversion metric. Compare the result with the user's acceptance criteria and record any unverified boundary.
Deliver channel-ready material with a distribution plan, tracking method, baseline, and one experiment worth running.
Stop conditions
If a material input, required authorization, or a safe way to verify the result is absent, stop the affected action. Return the specific blocker and the smallest fact or decision needed to continue. Do not report an unrun check as passed.
Output
Provide a page revision with experiment hypothesis. Include the decisive evidence and actual verification result. Name any artifact location and unresolved issue that affects its use.